Areas: SaaS/PaaS/Cloud, CRO, Mobile/ITOps/Marketing/Behavioral Analytics, QA Testing, Assistive Technology, IoT, Security, Recruiting, Hospitality

I am comfortable in either a B2B or B2C role.

I’m also open to contracting opportunities.

I am tech-savvy, extremely analytics-driven, always striving to increase relevant traffic to maximize conversions. Analytics to me is a form of gamification, always trying to get the numbers higher via a sound content strategy, optimizing where needed to heighten awareness of great products and generate leads.

To connect on LinkedIn

My diverse, extensive and published portfolio below is just one aspect of how I can help companies.

Thanks for your time.

Sincerely,

Alex S. Gutman
AlexSamGutman@gmail.com

B2C

SpeedBit Blog

WOO Blog Posts

Most Wanted Industries By Software Engineers In The US Right Now

7 Sure Signs That You Are Not Going To Get Promoted

6 Surprising Habits That Are Preventing Your Promotion

Storytelling

תוצאת תמונה עבור ‪story telling images‬‏

The Pain of NO GAIN: When Programmatic Becomes Problematic

The Difference Between PR and Advertising

תמונה קשורה

Press Release for Ubertesters – Designed and Written

Press Release for Ai.Type – Designed and Written

Content Marketing

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Configuration Analytics

Below is an image of Google Analytics highlighting how much traffic I was able to drive by evangelizing content to relevant audiences.

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Top IT Operations Analysts – Researched and Authored

7 Excellent Virtualization Infographics– Researched and Authored

Change Management Challenges in Today’s Complex IT Landscape – Authored

Control and Agility in IT: BSM Review Interviews Evolven CEO Sasha Gilenson – Authored and Secured Interview

Configuration Management to Keep Virtualization On Target – Authored

Websites

Note: These websites were written a few years ago, so they have changed, but the technical aspect is something I am highly familiar with.

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Portnox.com

Secured Press

תוצאת תמונה עבור ‪the next web logo‬‏  תוצאת תמונה עבור ‪new york times logo‬‏ תוצאת תמונה עבור ‪tel aviv cinematheque logo‬‏ תוצאת תמונה עבור ‪marketingprofs logo‬‏  תוצאת תמונה עבור ‪cnet logo‬‏ תוצאת תמונה עבור ‪apm digest logo‬‏  bsm תוצאת תמונה עבור ‪econsultancy logo‬‏תוצאת תמונה עבור ‪times of israel logo‬‏ תוצאת תמונה עבור ‪haaretz logo‬‏ תוצאת תמונה עבור ‪jerusalem post logo‬‏תוצאת תמונה עבור ‪engineering.com logo‬‏ תוצאת תמונה עבור ‪direct marketing news logo‬‏ תוצאת תמונה עבור ‪business2 community logo‬‏ תוצאת תמונה עבור ‪jeff bullas logo‬‏ תוצאת תמונה עבור ‪mobile marketer logo‬‏ תוצאת תמונה עבור ‪rcr wireless logo‬‏ תוצאת תמונה עבור ‪memeburn logo‬‏ תוצאת תמונה עבור ‪smart insights logo‬‏תמונה קשורה תוצאת תמונה עבור ‪website magazine logo‬‏

Get World Cup 2014 Match Times on Your Keyboard – Press Secured for AI.Type

EMEA CEOs: Ubertesters – Press Secured for Ubertesters

Rush to the Cinema – Press for Award Winning Film Debut I produced
Secured Heineken Sponsorship
תמונה קשורה

Ray turns Android phone into device for the blind – CNET

And to all a good night – NY Times

The Sound is Rural, The Setting Urban – NY Times
Mention of Citigrass, a band I managed

Small Businesses enlarge Their Game – Direct Marketing News
Press Secured for Pluralis

Putting the Environment on the Table – Jerusalem Post

Marketing Dead Sea salt – in 15 exotic flavors – Ha’Aretz

Salt of the Lowest Place on Earth – Times of Israel

Project RAY Smartphones for People with Vision Loss – Engineering.Com

APM Digest: Shifting to Analytics Driven Management for IT Operations
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BSM Review: Interview with Evolven CEO, Sasha Gilenson
Secured for Evolven CEO

Guest Posts

I wrote, pitched and secured all of these.

How a Brand Protection Tool Can Protect Your Brand and Customers

Protecting your Brand on the Wild Wild Web

How Should Brands Deal with the New gTLDs

MemeBurn: Brand Protection Technology: What is it and how does it work?

Who Should Consider Crowdsourced Conversion Rate Optimization

Mobile App Testing: To IN Source or OUT Source, that is the question.
Guest post I wrote on behalf of Ran Rachlin, Founder of Ubertesters: Page 34

The Top Five Threats to Online Branding – Marketing Profs

Five Questions to Help You Decide Whether You Need a Brand-Protection Tool – Marketing Profs

Managing your Online Brand Reputation

Written and secured on Behalf of appsee

תוצאת תמונה עבור ‪appsee logo‬‏

Mobile Analytics

How to Maximize Your Mobile App Marketing with Social Media – Jeff Bullas

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Where mobile fits in the marketing funnel sandwich – Mobile Marketer

Personalization: The Pillar of the Mobile User Experience – UX Magazine

How to Grow Your Mobile App Retention – Apptamin Blog

Key visual mobile metrics to improve your app’s design success – The Next Web

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How studying mobile user behavior impacts app marketing – memeburn

Understanding User Behavior via Visual In-App Analytics – online-behavior

Venture Beat Articles

Marketing Profs Articles

App UX analytics: success relies on going beyond the numbers – Econsultancy

Case Studies

LastMinuteTravel Takes the Lead as a Data-Driven Business

Cooladata Delivers a Competitive Edge for the Webcollage Platform

eBooks

Appsee EBooks

QR Droid Zapper EBook

Business2Community

Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture

Powering the Shopper Experience via Behavioral Insights

Real Time Analytics: Key to Discovering the WHY of User Behavior

3 Critical Decisions you Need to Make to Reach eCommerce Stardom

Social Media: With the Benefits Come the Risks in Protecting Your Brand

The Importance of Protecting Your Brand in 2015 and Beyond

Protect Your Brand: Maximize your Marketing Budget by Fighting Online Counterfeiting

Increase Your Brand’s ROI By Combating Online Counterfeiting

PPC Violations: How they Harm your Brand (And What You Can Do to Stop It)

How a Brand Protection Tool Can Protect Your Brand and Customers

Website Personalization: The Pillar of Conversion Optimization

Take Your Business’s CX to the Next Level in 2018 With These 6 Trends

Smart Insights – Written and Secured

Implementing an Online Brand Protection programme: questions you need to ask 

Managing your Online Brand Reputation in search engines, social media and publisher sites 

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Advanced Behavioral Analytics

Webcollage Case Study – Case Study – Authored

Connect the Data Dots and Discover What Drives Trader Behavior – eBook – Authored

The True Story of your Shopper’s Journey to Purchase – eBook – Authored

Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture – Article – Authored/Secured

Propelling Data-Driven Decisions with Real-Time Analytics – Datamation

Behavioral Segments: The Secret Sauce of Analytics – Blog Post

Cooladata: Buy Vs. Build – Infographic: Designed and Written

Advanced Real-Time Analytics Will Get You the Answers That Google Analytics Can’t – MarketingProfs – Written and Secured

Blog Posts

AIOps
4 Questions you Need to Ask Before Choosing an AIOps Solution

Chupamobile Blog

Mogogo Blog – Hospitality

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Top Technology Trends in Hospitality for 2018

The Top 10 Hospitality Trade Shows in 2018

The 10 Best Hotel Buffets in North America

Food Waste at the Hotel Buffet: 3 Creative Ways to Reducing it

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