Opportunism and the Written Word: Keys to Success in Marketing, PR, and Business Development.



I’m a tech savvy opportunist with experience in real world and Digital Marketing, Writing, Product Evangelism, Business Development and PR. Knowing how to spot opportunities along with writing prowess is at the core of a marketer’s success.

In the context of my philosophy, Google is your best friend. Show me a page of search results, and I’ll figure a way in to the majority of them.

Whether it be:

  • Pitching a conference with an idea to sponsor  their event via a trade or offering to their attendees.
  • Spotting an influencer at the right moment and reaching out to them, offering to write a guest post for their blog or inviting them to write one for yours.
  • Reading an article and pitching the writer with the right story angle and securing a placement.
  • Identifying an analyst on an industry LinkedIn group, reaching out with a 2 line message, and securing a briefing with your CEO.
  • Writing an article or story that touches audiences.
  • Responding to a comment in an industry forum, bringing some insight into the conversation, dropping a link to content that I authored, and driving tens of thousands of unique visitors back to a website and having a portion of them convert.
  • Spotting a quote by a corporate decision maker in an article and reaching out to them with an email or phone call to pitch them your product, a sponsorship idea or an alliance opportunity.

This way of thinking allowed me to break one of my clients into a sales channel dealing with the Canadian government’s cloud initiative.

The sky is the limit. I’ve had some success in all these scenarios and am seeking more of it. I look forward to hearing from someone who can see the value in what I’ve written above.

To start my career, I was a Director of Store System Infrastructure for a MAJOR NYC retailer, so I know technology. I slowly migrated to marketing and sales while dabbling in the live music and event business for 15+ years, working with music moguls and a slew of artists, including Israeli stars . I’ve used opportunism to identify companies to sell technology services. I’ve used my opportunistic mindset to place artists in International festivals and events drawing tens of thousands of people.  I’d like to secure the same type of visibility for Israeli companies. A goal-oriented and strong work ethic coupled with my experience at both Fortune 500 and 100 companies has given me what I need to get things done.

Please feel free to contact me if interested in having a conversation. Thanks for your time.


Alex Gutman


Marketing CopyWriting and PR


Hi. Thanks for checking out my portfolio. 

Below are some samples of my creative and marketing writings. My LinkedIn Profile. 

My resume in story format is here.

My Philosophy here

I can be contacted at promotionstlv@gmail.com.


The Difference Between PR and Advertising

The Power of the Written Word and Opportunistic Outreach

Why Every Company Needs an Evangelist – Penguin Strategies Blog

Marketing Writing and Blogging

Evolven: Granular Configuration Automation B2B

Appsee blog B2B

Ubertester Blog

Chupamobile Blog

POWER100 – TOP IT MANAGEMENT ANALYSTS Example of the type of content I developed and marketed that played a huge part in driving tens of thousands of hits to Evolven’s Website B2B

Access Layers I wrote the copy for this site. Much of the English I translated from Hebrew B2B

UppSite Mid-August – October 21 are my posts and my topics B2B/C

Pluralis I wrote the Marketing copy for the new Home Page B2B

Pluralis Blog Jan 6-June 5, 2013. I conceived the content ideas, authored all posts and promoted via appropriate channels B2B

QR Zapper eBooks 

Article Talkback Example

Israel Startup Network: Nooly ensures it won’t rain on your parade

AdVision White paper

WIX Knowledge Center – SEO Articles

eToro Writing for Affiliates

SPEEDbit Blog I wrote the posts though I was not responsible for the final edit B2C

Mobile: Going, Going, Gone…Goodbye..

Writing Killer Content – Was originally on WIX’s site in the knowledge center

PR writing and placements run the gamut

ai.type World Cup News Release – June 2014

Get World Cup 2014 Match Times on Your Keyboard

ai.type’s New Keyboard App Enhances Typing Experience for Android Users When They Need it Most

And to all a good night – NY Times

The Sound is Rural, The Setting Urban – NY Times

Small Businesses enlarge Their Game – Direct Marketing News

Putting the Environment on the Table – Jerusalem Post

Marketing Dead Sea salt – in 15 exotic flavors – Ha’Aretz

Salt of the Lowest Place on Earth – Times of Israel

Project Ray Smartphones Made Easy – Cool Blind Tech

Project RAY Smartphones for People with Vision Loss – Engineering,Com

Evolven Press: Authored and Secured

Virtual Strategy Magazine: Interview with Sasha Gilenson: CEO, Evolven

Virtual Strategy Magazine: 2012 Prediction Evolven

APM Digest: Shifting to Analytics Driven Management for IT Operations

Technorati: Why Release Validation is Critical for Effective Deployments and Releases

BSM Review: Interview with Evolven CEO, Sasha Gilenson

Evolven: Technology Evangelist Talkbacks

Guest Posts: I wrote and secured these. Some were ghostwritten.

The Importance of Monitoring the Mobile User Experience

How a Brand Protection Tool Can Protect Your Brand and Customers

Protecting your Brand on the Wild Wild Web

How Should Brands Deal with the New gTLDs

Business Computing World: Testing Your App: The Why and What

MemeBurn: Brand Protection Technology: What is it and how does it work?

Conversion Scientist’s Blog: Who Should Consider Crowdsourced Conversion Rate Optimization

Guest post I wrote on behalf of Ran Rachlin, Founder of Ubertesters: Page 34 Mobile App Testing: To IN Source or OUT Source, that is the question.

Key visual mobile metrics to improve your app’s design success – The Next Web

Top Five Mistakes in Mobile Design

Protecting Your Brand in the Cyber Wild Wild West!

The Top Five Threats to Online Branding

Managing your Online Brand Reputation

Where mobile fits in the marketing funnel sandwich – Mobile Marketer

How to Grow your Mobile App Retention – Apptamin

 Understanding User Behavior via Visual In-App Analytics

Analyzing the Mobile User Experience is Crucial to App Optimization : Marketingprofs

How to Maximize Your Mobile App Marketing with Social Media

Mobile App Optimization: Analyze, Refine, Release and Repeat

Mobile Analytics: The Key to Understanding User Behavior

Branded Mobile App Testing

These 4 Mobile Monetization Tools Show You the Money